Wattyl Familyfy Your Home

There's an 800-pound gorilla (or a big fluffy sheepdog) in the room and its name is Dulux. Wattyl didn't challenge its main competitor for many years and lost market share as a result. It was time to re-establish its credentials as the classic, durable Aussie paint, suitable for ‘Familifying’ Australian homes.

Our client had a limited budget and opted for a 6-week sponsorship of the hit reality TV show, The Block All-Stars. So we created this campaign to reposition Wattyl as the paint for real families (rather than for people who live in uptight, designer worlds) where eating, playing and the freedom to muck around are far more precious than pristine white walls.