Kit Kat Chocolatory
Visual identity and packaging
To establish Kit Kat Chocolatory as a premium brand, we needed to make the most of every opportunity to make the experience special. After all, these were bespoke hand-made chocolate creations. The look and feel of every touchpoint needed to reflect artisanal cues. Not only did the packaging and visual identity provide that sense of occasion (and justify a significant price premium), it also opened the usage occasion - they became the perfect gift for friends, colleagues and family. Far more thoughtful and personal than a standard box of Lindt chocolate.
User experience
A crucial part of the experience was creating the instore interface to take customers’ personalised orders. The ordering kiosk was the centrepiece for the ‘Create Your Break’ experience within the store. But for those that couldn’t make it, we also created an ecommerce site that enabled customers to enjoy a virtual experience of the Chocolatory and order their Kit Kats online. For the first time ever, Kit Kat could now offer their chocolatey treats direct to consumers without stepping in to a supermarket or convenience store. Another milestone for Nestlé’s hero confectionary brand.
Spreading the word
As with any retail store, Kit Kat Chocolatory required a calendar of new releases and products to tempt new and return customers. And as part of the campaign, we had to find clever and enticing ways to let people know what was on offer, but within the constraints of owned-media. Below are examples the creative used to raise awareness of new products in store.
In order to promote the latest products instore and online, each new product had its own mini-campaign. These were always done on a tight budget, often creating static and motion assets in close collaboration with highly-acclaimed photographer Stephen Stewart. Despite the small budgets we just couldn’t hold back, so every part of the campaign was thoroughly crafted.
