Australian
Financial
Review

Australian Financial Review readers are bombarded with torrents of information every day. The AFR has always been a trusted source and partner to the nation’s business elite. This brand campaign showed how the publication is instrumental in joining the dots to draw meaningful insights and  analysis from that world of information and data.

From creative perspective, we also had to find how to evolve from a much loved, headline-driven outdoor campaign that had been running for years. The campaign rolled out on TV, print and outdoor.